Charles G. Cox

WHO I HELP

Independent dealerships, auto groups, and automotive services ready to grow - but lacking the in-house expertise or bandwidth to scale their marketing with confidence.

WHAT I DO

I deliver executive level leadership without the full-time cost. With over 18 years in the automotive industry - including dealership-side and vendor-side roles, I build high ROI marketing systems that drive real, measurable results. My approach blends digital strategy, lead generation, and sales alignment to turn marketing into a profit center instead of a cost.

SERVICES OFFERED

- Fractional CMO Leadership

- Marketing Strategy and Budget Optimization

- Digital Advertising (Google, Meta, YouTube, TikTok)

- SEO & Local Search Visibility

- A.I. Automation, Strategy, and Implementation

- CRM & Lead Funnel Optimization

- BDC Process Strategy & Sales Alignment

- Sales Recruiting, Training & Evaluation

- Secret Shopper Evaluations (Phone, In-Person)

- Vendor Oversight and Cost Reduction

- Performance Dashboards & KPI Tracking

PROVEN RESULTS

- Reduced third-party ad spend by 75% while increasing qualified leads

- Drove YoY dealership sales growth through omnichannel strategy

- Boosted sales win rates by 20% with optimized CRM and sales tools

- Developed and launched 4 SaaS products in the automotive tech space

- Scaled startup automotive agency from $400K to $2M in recurring revenue.

ENGAGEMENT OPTIONS

- Monthly Retainer (10-40 hours/month)

- Project Based Consulting (Campaigns, Audits, CRM Builds, AI Implementation)

- On-Demand Strategy Calls / Vendor Reviews

- Revenue Share / Performance-Based Options Available